Q&A: Monica Zaldivar on the hard work of a community manager

“Usually teams have a set of assumptions on how things should be, but user's feedback always surprises us and reminds us how important is to keep in touch with them”, comments Monica Zaldivar, community manager at Zoobe.com, which develops mobile apps “combining animated 3d characters with speech-analysis and rendering in the Cloud”.

Monica has been working as a community manager for a variety of startups for over four years and has been a user of SocialBro for a while now. In this interview, which is a result of a case study we did with her, she has offered to share her experience with our readers. Feel free to comment and share your own!

SocialBro now analyzes the content you share on Twitter!

Today SocialBro is releasing a tool that covers a new area of Twitter analysis that we have not provided before! Now with “Tweet Analytics” you are able to analyze the content you share on Twitter as well as the users that have interacted with that content. This new addition means our platform, which has basically been focused on analyzing Twitter communities (your contacts, your competitor’s contacts, etc.), is now covering an essential part of social media, analysis of the content.

With “Tweet Analytics” you can measure how your tweets are performing in real-time on a daily basis and improve the effectiveness of the messages you post. When using Twitter for business, tweeting appropriate content for your audience is extremely important as it gains you followers, a high quality Twitter community and can turn your followers into clients and customers.

7 ways your business can gain more followers on Twitter... the right way!

As we’ve always stressed in the past, the quality of your Twitter community is much more important than the numbers. However, the more followers you have, the larger your reach is and ultimately the more leads you can create. For this reason you need to have strategies in place to encourage users to follow you.

There are right ways and wrong ways to grow your Twitter community; please don’t be tempted to buy followers (never!) or mass follow users to try to gain followers in return. You need to grow your following “organically”, which takes time but means you will have a high quality community formed of users who are interested in you and your brand, want to hear what you have to say and ultimately can be turned into leads.

Introducing SocialBro’s Affiliate and Partnership Programs!

Today we’re releasing our brand new Affiliate and Partnership programs! If you love SocialBro, why not earn commissions from spreading the word about SocialBro Pro and encouraging others to start using it too? :-)

Since starting over a year ago, our Pro cloud version has grown massively with the support from all our customers, many of whom have recommended us to friends, colleagues and clients. In January, we celebrated reaching 1000 paid subscribers, something that we were very proud of. To help us grow further, we are looking for Affiliates and Partners to monetize from promoting SocialBro.

If you have improved the way you use Twitter for Business by using our platform and have achieved various Twitter marketing objectives, you may be interested in one of these programs.

.@IanCleary shares how his blog became one of the top 10 Social Media Examiner blogs of 2013 & other tips

“Be yourself. Too many people lose their personality when they go online and become boring. Build relationships not followers!”, says Ian Cleary, an entrepreneur with a strong passion for Social Media tools and technology and founder of the award winning blog RazorSocial.com. He has been working in the technology market for over 20 years and in Social Media for five, and this year was awarded one of the top 10 social media blogs for 2013 by Social Media Examiner!

You’ve had a very successful career in Social Media, what would you say has been the highlight so far?

The highlight was winning the Social Media Examiner Top 10 blog awards. I admire Mike Stelzner and his team for what they have achieved and we were in very good company with previous winners (Heidicohen.com, Convinceandconvert.com, Jeffbullas.com etc). Our blog ( RazorSocial.com) was only 6 months old when we won and we were competing with very established blogs so it
was great to win.

Compare up to three Twitter accounts at the same time with SocialBro’s new tool

One of SocialBro’s most useful tools has always been the ability to analyze a competitor’s Twitter account to gain stats and insights about the members who make up its community. Now with our new tool “Accounts Comparison” you can directly compare your stats against those of up to 2 competitors on the same charts!

Introducing our new resources page!

We here at SocialBro are committed to making sure that you achieve the best results possible from using our platform. That’s why we have created a new resources page, packed with ideas, tips and walkthroughs to help you use all of the tools and functions of SocialBro. Each of the sections cover all of our features and tools and will be constantly updated, so no matter what your strategy is, there will be some material here to help you achieve it!

Case Studies