SocialBro integrates the PeerIndex Score as a new criteria to manage and analyze your Twitter community

We’re really happy to announce today our partnership with PeerIndex, the influence standard that identifies, ranks and scores people and brands in the Social Media. In this new version, you’ll be able to sort and filter your Twitter community through the PeerIndex Score which is much more consistent than the criteria of the number of followers.

"SocialBro is one of the most dynamic and powerful ways to manage your Twitter community. We are really impressed by the way SocialBro displays the barriers between a user and their community, and helps users understand how to overcome these obstacles. We are excited by how they are using our data to give more detailed information on online communities and the way they work", says PeerIndex’s CEO and founder, Azeem Azhar.

To start managing your community with the PeerIndex score, you just have to synchronize the influence data, by clicking on the new icon you’ll see in the tool menu, on the dashboard.

Then, you’ll notice that every user will have a small number inside their avatar. This number reflects the PeerIndex score that each profile has in the social networks. You’ll be able to order your community by the influence data (by clicking on “Influence” in the interface footer).

Influence indicators evolution

On the dashboard you’ll see a new chart with the influence indicators evolution, where you’ll find the growth of your own PeerIndex, in addition to the evolution of your “Activity”, “Authority” and “Audience” scores.

Understanding the PeerIndex Score

As PeerIndex explains:

“Your overall PeerIndex score is a relative measure of your online authority. The PeerIndex Score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web.

At its heart, PeerIndex addresses the fact that merely being popular (or having gamed the system) doesn't indicate authority. Instead, we build up your Authority fingerprint on a topic-by-topic level using our eight benchmark topics.

Someone, however, cannot be an authority without a receptive audience. A receptive audience is one that listens and is receptive to the discussions of members of the community. To capture this aspect, the PeerIndex Score includes an Audience score we calculate for each profile.

Finally, we include an Activity score to account for an individual who is active and has a greater share of attention of people interested in the topics that they are interested in”.

New bar chart

In the Insights of your community, you’ll notice a new bar chart “Users by Influence Rank” (after the “Users by location” map) that allows you to visualize at which level your community is in terms of their PeerIndex Score.

If you use SocialBro for Chrome, the app will update automatically (see how to update SocialBro manually). However, if you use the Adobe Air version, just click on “Download” in “SocialBro for Desktop”.

As always, we really care about your feedback! So, keep in touch if you have any queries!