Optimize your tweet reach with Buffer and SocialBro

After our integration with PeerIndex, announced two weeks ago, here we are to launch a new version of SocialBro that will let you “be awesome on Social Media”. From now, you’ll be able to configure the Best Time to Tweet tool in order to “Buffer” your tweets more efficiently and to expose them to the maximum audience.

What is Buffer?

Buffer is an amazing tool that allows you to schedule the content you find online and add it to your Twitter stream (it also works on Facebook). The app publishes the tweets according to the times you choose and, as we can read on its site, “with Buffer, we do the scheduling and let you focus on the sharing!”.

With this new feature, now you will be able to configure the times for scheduling your tweets via Buffer with the help of our Best Time to Tweet report! SocialBro calculates your best times to tweet during the week, helping you spread your content at the times you have more followers online. Isn't it fantastic!

Understanding the new feature

SocialBro generates the Best Time to Tweet report by analyzing the timeline of each of your followers to discover when they are usually online during the week. With this information, we’ve implemented an algorithm that optimally schedules the tweets in the Buffer app.

You just have to select how many tweets per day you want to send and the intervals between each tweet. With this data, SocialBro automatically configures the optimal times in order to reach the most followers.

"SocialBro is already one of the most useful apps out there. I believe that combining SocialBro with Buffer creates an incredibly powerful combination. Let SocialBro do the work to find the best times to reach your followers and then let Buffer do the work to send it out at these times. It's like a marriage made in heaven, and one that will get your retweets, clicks and influence score through the roof, I am sure!", says Leo Widrich, co-founder of Buffer.

Step by step

As you've seen in the video, the first thing to do is to sign up in Buffer (if you don’t yet have a Buffer account), then click on the Best Time to Tweet report in SocialBro. The tool is on the dashboard.

It takes about two hours for the report to be generated, so after getting the e-mail we will send you, run SocialBro and click on the Best Time to Tweet icon again. In the first chart (“When are your followers online?”), you’ll see the “Config Buffer schedule” option.

After clicking on this, you’ll see this dialogue box:

You just have to select the days of the week you want to tweet, how many tweets per day and the minimum interval between each tweet. As we’ve said, after that SocialBro automatically configures the optimal times for your tweets. Once you have done this, you’ll see in your settings in Buffer the times selected through SocialBro.

We recommend you configure each week your Buffer with the Best Time to Tweet from SocialBro, because users’ behaviour changes and communities grow.

We hope that you love this new feature as much as we do! We’re thrilled to help you with any doubts you may have!

Why we recommend you migrate to SocialBro for Chrome

[la versión en español se encuentra a continuación]

This week you may notice the warning we’ve added when you open our Adobe Air version, in which we strongly recommend you to migrate to SocialBro for Chrome. We’d like to explain the reasons why we decided to do this.

SocialBro was born in Adobe Air, a platform that allowed us to access all major operating systems (Mac OS, Linux and Windows) without extra effort. Since the first update we released, we sporadically started receiving complaints from users that had been stuck at the step of adding a Twitter account. The common factor was that they had just finished updating SocialBro.

The solution we found (and we’ve documented it in our knowledge base) is to remove the local data of Adobe Air. Although this process effectively solves the problem, it requires advanced technical knowledge and results in you losing your synchronization history.

After several months of releases and the collaboration of many of you, who have allowed us access to your computer to find the causes, we have confirmed that the bug is from Adobe Air.

This bug has been reported and documented in the official Adobe forum since February 2011, and we have read similar complaints from users of other Adobe Air apps (such as TweetDeck). For its part, Adobe Air recognizes the problem although they haven’t been able to reproduce it, which means that they have stopped paying attention to the problem.

From SocialBro, we are doing everything possible for Adobe to reopen the case, to provide you a reliable service on this platform.

That’s why, until this bug is fixed, we recommend you migrate to the Chrome app, if you value your account history and your local data. Here you can see how to export your history to SocialBro for Chrome.

As always, get in touch via Twitter (@SocialBro) if you have any doubt. We are more than happy to help you!

Install SocialBro for Chrome

[Spanish version]
Por qué recomendamos que migres a SocialBro para Chrome

Esta semana habréis notado que al abrir nuestra versión de Adobe Air aparecía un aviso en el que os recomendábamos que migraseis a SocialBro para Chrome. Nos gustaría explicaros las razones por las que hemos decidido haceros esta recomendación.

SocialBro nació en Adobe Air, plataforma que nos ha permitido acceder a los principales sistemas operativos (Mac Os, Linux y Windows) sin necesidad de un esfuerzo adicional. Desde las primeras actualizaciones que lanzamos, comenzamos a recibir esporádicamente quejas de usuarios que se quedaban atascados en el paso de añadir una cuenta de Twitter. El factor común era que habían acabado de actualizar SocialBro.

La solución que encontramos y documentamos en nuestra base de conocimientos es eliminar los datos locales de Adobe Air. Aunque este proceso efectivamente soluciona el problema, requiere conocimientos técnicos avanzados y tiene como consecuencia que perdáis vuestro historial de sincronizaciones.

Después de varios meses de lanzamientos y la colaboración de muchos de vosotros, que nos han permitido acceder a vuestros ordenadores para encontrar las causas, hemos confirmado que se trata de un bug de Adobe Air.

Este bug está reportado y documentado en el foro oficial de Adobe desde febrero del 2011, y hemos leído quejas similares de usuarios de otras apps de Adobe Air (ej. TweetDeck). Por su parte Adobe Air si bien reconoce el problema no lo ha logrado reproducir, con lo cual ha dejado de prestarle atención.

Desde SocialBro estamos haciendo todo lo posible para que Adobe reabra al caso y podamos brindaros fiabilidad sobre esta plataforma.

Mientras no se solucione este bug, desde SocialBro recomendamos que si valoráis vuestro historial y datos locales de SocialBro, uséis la versión de Chrome. Aquí os comentamos como exportar vuestro historial hacia Chrome.

Si tenéis alguna duda, ya sabéis, nos podéis contactar vía Twitter (@SocialBro). ¡Estamos encantados de ayudaros!

Instala SocialBro para Chrome

SocialBro integrates the PeerIndex Score as a new criteria to manage and analyze your Twitter community

We’re really happy to announce today our partnership with PeerIndex, the influence standard that identifies, ranks and scores people and brands in the Social Media. In this new version, you’ll be able to sort and filter your Twitter community through the PeerIndex Score which is much more consistent than the criteria of the number of followers.

"SocialBro is one of the most dynamic and powerful ways to manage your Twitter community. We are really impressed by the way SocialBro displays the barriers between a user and their community, and helps users understand how to overcome these obstacles. We are excited by how they are using our data to give more detailed information on online communities and the way they work", says PeerIndex’s CEO and founder, Azeem Azhar.

To start managing your community with the PeerIndex score, you just have to synchronize the influence data, by clicking on the new icon you’ll see in the tool menu, on the dashboard.

Then, you’ll notice that every user will have a small number inside their avatar. This number reflects the PeerIndex score that each profile has in the social networks. You’ll be able to order your community by the influence data (by clicking on “Influence” in the interface footer).

Influence indicators evolution

On the dashboard you’ll see a new chart with the influence indicators evolution, where you’ll find the growth of your own PeerIndex, in addition to the evolution of your “Activity”, “Authority” and “Audience” scores.

Understanding the PeerIndex Score

As PeerIndex explains:

“Your overall PeerIndex score is a relative measure of your online authority. The PeerIndex Score reflects the impact of your online activities, and the extent to which you have built up social and reputational capital on the web.

At its heart, PeerIndex addresses the fact that merely being popular (or having gamed the system) doesn't indicate authority. Instead, we build up your Authority fingerprint on a topic-by-topic level using our eight benchmark topics.

Someone, however, cannot be an authority without a receptive audience. A receptive audience is one that listens and is receptive to the discussions of members of the community. To capture this aspect, the PeerIndex Score includes an Audience score we calculate for each profile.

Finally, we include an Activity score to account for an individual who is active and has a greater share of attention of people interested in the topics that they are interested in”.

New bar chart

In the Insights of your community, you’ll notice a new bar chart “Users by Influence Rank” (after the “Users by location” map) that allows you to visualize at which level your community is in terms of their PeerIndex Score.

If you use SocialBro for Chrome, the app will update automatically (see how to update SocialBro manually). However, if you use the Adobe Air version, just click on “Download” in “SocialBro for Desktop”.

As always, we really care about your feedback! So, keep in touch if you have any queries!