Today we’re announcing our partnership with Kred, an awesome platform for measuring influence in online communities connected by interests. The integration of Kred within SocialBro allows you to discover influencers very easily, so you can focus on engaging with your most relevant contacts based on their Kred score
See how Kred differs from other influence metrics:
“The integration of Kred with SocialBro clearly shows the powerful intelligence that influence measurement gives social media marketers for managing their communities,” said Travis Wallis, Data + API Director, Kred. “We are really excited to see the imaginative, beautiful implementation of Kred into SocialBro’s dashboard. Social app developers are just starting to tap the power of influence to produce powerful, unique capabilities for their end users.”
You can now manage and analyze your Twitter community with Kred by filtering and ordering your contacts with this powerful metric. On your SocialBro Pro dashboard you’ll find a new panel that shows your Kred score by Influence and Outreach.
Each profile has the Kred metrics under the avatar with two parameters that compose the score: Influence and Outreach.
Understanding the scores
Kred provides a comprehensive score for Influence and Outreach by valuing engagement and interaction over follower count.
As Kred explains, Influence is the “ability to inspire action. It is scored on a 1,000 point scale. We measure Influence by assessing how frequently you are retweeted, replied, mentioned and followed on Twitter”, whilst Outreach “reflects generosity in engaging with others and helping them spread their message. Since we believe that the capacity generosity is infinite, your Outreach score is cumulative and always increases. As of June 2012 the highest Outreach Level anyone has reached is 12, and we expect that higher levels will certainly be achieved in the future. We measure Outreach on Twitter by your retweets, replies and mentions of others”.
If you have a SocialBro Pro account you can choose between either Kred or the PeerIndex score. In our user guide we explain all the details in the tutorial “Using Kred to find influential people on SocialBro”.
Want to become a Pro user? Try our 15 day free trial.