Here you can find the blog post about our newest tool "Twitter DM campaigns" which was launched today!
Wondering if your Twitter practices are progressing at the rate they should be? Or if your number of followers and your influence score are similar to accounts with characteristics matching your own? Today we’re introducing our new tool “Benchmark”, which basically helps you analyze your Twitter account by comparing it with your industry peers.
Comparing stats with a competitor is one thing, but they could well be a larger corporation or could have been using Twitter for a much longer time than yourself, and we all know it takes time to build up a Twitter community and presence. That’s why “Benchmark” compares the numbers of your community with those of similar age and size. This tool is available to any of our SocialBro Pro users.
Followers, friends, tweets and lists
We’ve created clusters of Twitter accounts out of our database of 100M active users and grouped these by the age of their account, the number of followers and the topics they are related to. We then clearly display the growth of your account in number of followers, friends, tweets and lists and the average of similar users on a graph for you to analyze.
For example if you are an insurance company your Twitter account will be compared to other accounts who fit into the “Business and Finance” category, who are of a similar age and have a similar number of followers. This tool is designed to give you a rough idea of how you are performing in Twitter compared to others.
As well as the growth we also show you the difference in influence according the Kred and the Peerindex score between your Twitter account and those that are similar. Kred for example measures influence by assessing how frequently you are retweeted, replied, mentioned and followed on Twitter. Using Benchmark you can compare your score to your peers’ and if you discover yours is lower than the average you can work on trying to gain more replies and retweets to improve it.
Please see our user guide for more details on how to use this feature.
We hope you find our new tool useful!