As you probably know, In May Twitter announced that they were increasing the list limits to an allowance of 1000 lists per user (the old limit was 20) and each list can now contain up to 5000 people (which used to be 1000). As frequent Twitter list users ourselves, this announcement made us all rather excited here at SocialBro!
Update to Twitter lists: You can now make up to 1,000 lists (up from 20), and each list can include up to 5,000 accounts (up from 500).
— Twitter for News (@TwitterForNews) May 30, 2013
This improvement to Twitter lists brings many benefits to groups of people who use this feature, such as community managers, agencies and large companies as it allows for better community segmentation. For example in the past some users had to create four lists for the same segment of people whereas now these can all fit in one.
There are a number of reasons why people like yourselves create Twitter lists including that they are a great way of monitoring and engaging with your Twitter community! Below we have selected and described the main benefits and uses of this feature.
1. Segment and organize your community
When you follow thousands of people, the important and interesting tweets you don’t want to miss can become buried amongst the floods of tweets on your timeline. Use Twitter lists to group your contacts according to, for example, colleagues, influential followers, clients, friends, etc. for the different uses you have for Twitter. This way you can monitor each list separately in HootSuite or Tweetdeck and won’t miss out on the things these important contacts are saying.
2. Creating Twitter lists others will find useful
Many Twitter lists created revolve around an industry or interest. If you create an industry related Twitter list containing influential people, others might find this of use to them so that they too can keep on top of the latest goings on and the most useful content that is published. For example Mashable has created many awesome public Twitter lists!
These people will then choose to follow the list and as the list’s creator you will attract attention and could be seen as having authority in your industry and being useful to follow too. Also the tweeps you have included in the list will know that you see them as influential and have recommended that others follow them, which could result in them engaging with and following you too. This can be a way of you growing your own Twitter community and building up a relationship with influential people in your field.
3. Track key content in your industry
Creating Twitter lists as described in point two allow you to easily find a large selection of content relevant to your industry as it’s posted. This allows you to keep on top of the goings on, which is especially useful for finding content to share with your own Twitter community rather than sifting through your timeline. Using lists, you can follow thousands of peoples’ tweets without having to follow them and clutter up your timeline and also helps you to keep a beneficial followers to friends ratio.
4. Engage with people not in your community
When you have lists as described above you can use this opportunity to monitor users’ tweets to identify chances to engage with the people who you wish to build up a relationship with. Sometimes it can be more beneficial to engage with tweeps before you follow them, this way when you follow them you will be recognisable and this can result in a reciprocated follow.
5. Monitor people you don’t want to follow
Twitter lists are a way for you to be updated with contacts’ tweets without having to follow them. This is useful in a number of circumstances e.g. when you don’t want to fill your timelines with tweets belonging to thousands of users but also for situations when you don’t want to be seen publically following people, such as your competitors or your competitors followers.
By including these users in a private list they will have no idea you are reading their tweets, allowing you to keep tabs of your competition and find ways to target and engage with your competitor’s followers.
6. When hosting an event
Twitter lists can be really useful to encourage networking before an event e.g. before an industry conference. When hosting an event, ask for attendees Twitter handles when they register and then create a public Twitter list containing these users. These people will then be notified that they have been added to this list, they can then subscribe, monitor the list and engage with other members.
You can also share the list and encourage the users to interact with each other. During the conference people not attending can also subscribe to read updates and quotes from speeches. Also, use lists based on similar events to find users to invite to an event you will be hosting.
How to create and add users to a Twitter list
Trying to create large Twitter lists in Twitter is time consuming and not easy as you have to manually search and add the large number of users to the list. SocialBro makes it easy to create lists, search for bulk groups of users to add to this list and allows you to add these users to a list with one click! This means you no longer have to try to save yourself time and effort by subscribing to other users’ lists rather than creating your own, using SocialBro you can create your own more personalized lists which will be completely tailored to your needs.
With the new Twitter list limits it will become difficult to search within a list for specific members using Twitter e.g. to see if someone is a member of a list. Using SocialBro however you can use the search bar to search by name or filter within a list e.g. to see members from London.
As described in the first section of this blog post Twitter lists can be created for a number of reasons but in this example, let’s say that we want to create a Twitter list to monitor the tweets of influential Twitter users working in Social Media e.g. to keep tabs on what’s happening in our industry.
1) Use the search and filter options available to find your desired users, in this case we would look for the phrase “Social Media” in users’ bios, a high influence score, a large number of followers etc. We could also specify that we want the users to be fairly active on Twitter so we therefore know they will regularly be posting content and we could specify that we want them to be members of a few lists already, indicating that others find their tweets worth monitoring.
2) When you have the desirable users on your screen you can instantly add them all to a new or existing Twitter list by selecting “add all to list”.
3) Then just simply create a title and description (optional) and decide if you want the list to be public or private. Remember public lists can be viewed and subscribed to by others and members will be notified.
4) In future to add a user to the list you have created, select this option from the drop down menu on their profile, or bulk add users as instructed in step 2.